When you first setup a GA account and some properties, go to Customization -> Custom Reports -> Import from Gallery and browse through reports you deem interesting. Try some out. Or, you can use the reports i use for most of my own accounts and clients, which i've catalogued below. I recommend keeping the default names for the reports and dashboards. They are usefully named and also give attribution to the creators. Here are a list of the Google Analytics templates i use. I've gathered them from throughout the web. I got thes e from Shopify's 5 Simple Google Analytics Reports You Should Create for Every Client Customer Acquisition Report The Customer Acquisition report offers a simple but crucial perspective for any online business. This report will show your clients how their customers are landing on-site and what channels are contributing the most revenue to their business. Ecommerce data for each acquisition channel is broken down to total revenue, average order value, and conversion rate.
Getting reports You can get useful reports when using free and powerful Google Analytics service with your store, such as: Real-time reports about where your active store visitors are geographically located, what pages they are viewing, if they are browsing your store via Desktop or a mobile device, the keywords and websites that brought them to your store, etc. You can see top live data in Real-Time → Overview or check each subsection separately using the menu on the left: Stats about Audience. You can view detailed information about your store visitors like their city, language, browser, operating system, their engagement if they are new or returning customers. You can segment your store visitors by different criteria and see the reports for each segment: Make sure to choose the necessary date range in the top right corner to see the stats for that period. Acquisition data. Find out the biggest traffic sources that are sending buyers to your store - whether your store visitors mostly come from or other search engines, if they visited your store directly (used a bookmark or typed in your store address in their browser) or came to your store by clicking a link on some website or on a social network.
Looking to create a custom Google Analytics report to better interpret your eCommerce data? You can find and install custom reports via the Solution Gallery by Google Analytics, so you don't have to create them from scratch. You can also use MonsterInsights, a powerful WordPress plugin for Google Analytics. It helps you set up Google Analytics eCommerce tracking and lets you measure your store's performance. You can then view reports straight in your WordPress dashboard. In this article, we'll show you some of the best Google Analytics custom reports for your eCommerce site. MonsterInsights is the best WordPress Analytics plugin. Get it for free! What Is a Custom Report and Why Do You Need It? Out of the box, Google Analytics gives you several pre-configured reports by which you can easily get insights about your website traffic and eCommerce transactions. A custom report lets you build your own reports by choosing dimensions and metrics you define as per your needs. It also offers greater flexibility than the preconfigured reports because you can choose up to five dimensions in every report.
The cohort is simply the group of users with similar characteristics. Currently, There's only one cohort type available & that is "Acquisition Date". This report is also useful for analyzing the retention of users over different time frames. 5. ) Audiences Report To get the data, you first need to Enable the demographics & Interests > Create an audience list & then publish it to Google Analytics. The stats for that list will get reflected in the Audience report starting from the published date. One of the good examples is to create an audience list for Micro Conversions. Eg: Users who downloaded PDF but didn't sign up for the trial. Or Users Who added the product to Cart but Didn't make a purchase. 6. ) User Explorer Report This report focuses on the behavior of the individual user on your website based on Client ID or User ID. 7. ) Demographics & Interests Report You need to enable this setting from the property settings in GA. The data for these reports is collected via double-click cookie.