This mascot is not only appeared on the ice cream packs, but also appeared in a TV series for promotional purposes. The series was aired in more than 33 countries and even adapted to the big screen. There is also a mascot created into clothes to be worn on certain occasions, such as when launching some new products, opening new branches, festivals, car free days and other events. The existence of a mascot will certainly be an attraction and become one of the strategy of creative branding. These examples proved that mascot helps you to do creative promotion. Creative promotion will absolutely attract the attention of customers and support business branding so it will be easy to remember by the customers. 5. Attract the customers' attention Attracting customers' attention in the midst of increasingly tough competition is, indeed, not easy at all. As a business person, you have to work hard to generate creative ideas. Mascot is one of the creative ways to attract customers' attention and it became a differentiator between brands or similar products.
How should we select our mascot? Consider the qualities and characteristics of your project. For example, if you work on Keystone and decide that "safe" and "smart" are its two key attributes, a German Shepherd dog might be a great animal to express those characteristics. Similarly, if Swift is defined by "flexible object storage, " a squirrel might be a great representation because it spends much of its life storing and retrieving nuts. What if two projects want the same animal? Mascots are assigned are on a first-come, first-served basis. For example, if a cat has already been selected by one project, then another project interested in a cat-like mascot should choose a significantly different type of cat, such as a leopard or tiger. What if my project already has a logo? We've reached out to your Project Team Leaders already to alert them and discuss your options. For a handful of projects with existing mascots from the natural world, you'll have priority to keep these animals, and our illustrator will restyle them for consistency across projects.
How do we organize voting? Depending on the size of your project and the number of contributors interested in giving their opinion, you might want to do it informally at a meeting (+1 on an etherpad list, for example), or more formally using a polling or survey tool (such as Google Forms). Contact [email protected] for assistance. Whom should I contact with more questions? Email [email protected] if you have questions about Project Mascots.